The Predictive Sports Book knows that social media can produce a healthy ROI, if done properly. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. Connected devices can help with inventory optimization, labor management, marketing, and customer experience, as well as keep its data centers green and its energy use smart. An IoT-connected sports book can make its operations smart. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function in the sports book.

The Predictive Sports Book reveals how these and other technologies can help shape the customer journey. The Predictive Sports Book is a sports betting company that utilizes the latest technological developments to connect with their customers, while delivering an exceptional personalized experience to each and every one of them. Sports books need to jump aboard this fast moving technology or run the risk of being left behind by their competitors. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, psychometrics, and wearables are radically altering the Customer Experience (CX) landscape.

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